Borrow Bike
App design

Borrow is a bikeshare service based in New York City and aimed at serving locals since more commuters bike to work in New York City than in any other city in the US. 

The name (though pronounced differently) is a play on “borough” and speaks to the spirit of civic pride of New Yorkers.

The typography and colors draw from signage around the city to create a sense of integration with the rest of someone’s daily commute.