Buy Secondhand
Branding
2020
The goal of the Buy Secondhand campaign is to raise awareness about textile waste and encourage people to buy secondhand.
Having a company like eBay back the campaign would further legitimize the cause, result in a donation to sustainability efforts, and drive traffic to the eBay marketplace which has a robust secondhand market.
Having a company like eBay back the campaign would further legitimize the cause, result in a donation to sustainability efforts, and drive traffic to the eBay marketplace which has a robust secondhand market.